2016, Entrepreneur, Mindfulness, personal branding, Uncategorized

Brain Dates Expose More Heart than Brains

Note: This blog piece was written June 1 2016 but has been migrated onto a new site.

Last week I attended the C2 Conference in Montreal. This blog is part of a series I am writing to document some of my findings after being submerged in a jungle one part performance art, one part academic, one part food truck meet-up, one part business conference, and one part adult playground.

Imagine a space where you are challenged to intimately and freely exchange expertise and vulnerabilities with strangers. Not just that, but the space itself is comprised of non-traditional seating arrangements. Two swings where knee bumping is inevitable. Rocking chairs. Salon chairs equipped with hooded hair dryer bonnets. Red and white pods. A swinging picnic table. Hammocks. At one point, even the staircase as the other space filled up. This was the crown jewel of the conference and they called these: Brain Dates.

What is a brain date? Every attendee has access to the “HUB” where you have the opportunity to write a little bio and set-up offers and requests. Offers are things you are open to talk about for 30min with people who are interested. Requests are simply you putting out a request to get some advice on a specific subject. My offer was this: “How do you turn a personal brand into a business?” I received 16 requests to speak on that topic and ended up “brain dating” with 14 of those people (I didn’t want to miss out on Martha Stewart talking about pot brownies and her homeboy Snoop).

From my previous posts and watching my weekly Vlog, you already know that online dating is a constant source of inspiration for me when it comes to personal branding. So the idea of brains from all over the world going on “dates” tickled me.

14 dates in 3 days and this is what I learned:

  1. Value does not have an age attached to it. We know this. At C2 you feel it. I spoke with people ranging in ages from 30-65 and often the biggest age gaps meant the best conversations.
  2. Seating had a huge effect on how the conversation went:
    • Swings: Our knees bumped immediately which meant we had to acknowledge a breach of personal space before anything else. Our conversation was playful, bubbly, and nostalgic. We are now collaborating on a project to integrate play into the way people network and learn.
    • Leather footstools (no backing): We both automatically leaned in to talk. Our conversation was brisk and to the point. We spoke in bullet points stopping only to check the time. She walked away with a to-do list.
    • Rocking chairs: Both of us took a minute to breathe and rock before jumping into the conversation. Most of the time was spent exchanging personal histories. We ended up having dinner together and talking about motherhood. We are going to be working together to bring some branding workshops to Toronto for both entrepreneurs and workplace teams to work together better.
    • Salon chairs: The conversation started with a joke about getting perms. Our conversation was driven by humour but relaxed and neither of us felt the pressure of time. We were getting perms after all. This meant I felt comfortable enough to tell him I wanted to meet with him because the language in his profile annoyed me. It was full of “this many start-ups make this many mistakes” and “you should do this”. I wanted to talk with someone who would challenge my more fluid approach to business. This conversation was honest and incredibly helpful. We’ve already connected again!
    • gliderPicnic table glider: You will certainly detect this in my tone – but this was by far my favourite brain date. I actually told this story to Tara Hunt who was part of the social squad for C2 and we totally bonded over it! Just goes to show how the momentum of one great event can lead to another. I added a picture below of a rocking picnic table to eliminate any confusion around how it works. Bill and I sat down and very quickly realized two things. One, we were actually sitting quite far apart. Two, we had to work together to keep the rocking movement of the bench smooth so it wasn’t distracting. This meant we had to not only listen carefully with our ears but with our bodies too. The best way I can describe our conversation is that we took out all our insides and showed it to each other. When one of us became vulnerable or passionate the other immediately felt how it disrupted the flow of our rocking. It meant that I really felt the excitement or nervousness, shared in it, and adjusted to its rhythm. Our brain date ended with big bear hug and a commitment to finding a space to work together in the near future.
  3. Console the broken hearts. E-180 Labs, the wonderful humans responsible for running the brain dates came up with a clever and thoughtful gesture of offering a chocolate with a small “sorry” note to those who had been stood up by dates. It acknowledged the personal aspect of the dates by appealing to the heart via its heart medicine: sweets. It helped set the tone even if you didn’t get to fully participate. Maybe next year we can convince them to hand out mini containers of Ben & Jerry’s instead.
  4. People want to share their expertise with you. Sometimes I met with someone and either because of social exhaustion, heat exhaustion, or in my case, a strong desire to take my 2pm nap, the conversation wouldn’t start out strong, You’d forget what you were there for or dance around a subject hoping the other person will pick up a thread and go with it. This was never a bad thing. Everyone was committed to actually adding value and expertise. The space itself had a lot to do with that. There were just enough rules and guidelines in place to make everyone feel safe, but the playfulness of the environment meant we were energized and motivated to be ourselves and show off our uniqueness. We understood what was required of us when we stepped into either of the roles in the brain date. Maybe I was just very fortunate but everyone I spoke to was committed to either finding value in you or giving something of value to you.
  5. Lastly, I learned that business cards are much more valuable as a token of thanks than an actual means of contacting someone. Give your business card at the end, not the beginning of a meeting. The “HUB” meant we had a way of following up with everyone we met without exchanging business cards. When someone gave me their card right away they set the tone for a specific kind of chat. One which I wasn’t particularly interested in. The kind where they were going to sell to me. When we exchanged cards at the end of the date, it was because we wanted to give the other person a token of acknowledgment for the value they added to our day.

 

Stay tuned for more posts on C2 as I untangle my thoughts and feelings.

2016, Branding, Entrepreneur

Is Branding Just BS?

Note: This blog piece was written March 1 2016 but has been migrated onto a new site.

For a number of reasons we are all resistant to the idea of assessing or even creating a brand. As a small business or start-up we think, “Well this isn’t a priority. I haven’t even made money yet. A fancy logo and sales language can wait.”

I posted an article on Facebook a few weeks ago dissecting the notion of brand as a luxury expense but I want to tackle this from a different angle.

I consider myself very lucky so far that in my career as a branding coach I have come across almost no one who didn’t have some idea of why branding is good. Then, just as my comfy couch of perfect clients was starting to form its perfect butt indentation, something or someone jabs me in my left ass cheek. Perhaps its because I’m forced to use words like branding and marketing when even I find them cringe-worthy. I hate having to rely on industry jargon to simplify my ideas around marketing. It makes them feel empty and manipulative.

Coming from an arts background means my education opened up my world vastly. So vastly that it let in a lot of ugly lofty thoughts and judgments about the value of creating. Art school teaches you many valuable things but when it forces you into a competitive environment with yourself and your peers, creates a highly structured grading system, and tells you that you should be “industry ready” by the time your program ends, it does something to your creativity. It eats it up and spits out cookie-cutter thoughts disguised as discerning taste, analytical thinking, and success. It took me a long time to shake the feeling of being inadequate or not living up to that lofty idea of what a true artist is. I still fall into this trap. Most days though, I am reminded of something inherent in all creators – resourcefulness. I am reminded of this because each and every day I work with clients who introduce new levels of scrappiness into my world.

Innovation, creativity, and art are all forms of resourcefulness. It is about using our imagination to stretch beyond the immediate meaning or use of the thing in front of us. When else do we see this? Well, when we play – or more accurately, played. So is our job as creators then not to create the most bad-ass sandbox to play in? Is it not to immerse ourselves in an environment where boundaries are bendy and following rules is failure. This doesn’t sound much like any education system, does it?

Before I digress into one of my most adored ranting topics –education – let’s keep this train on its tracks.

This is how I define branding – being able to express who you are, what you do, and how you do it in both a literal, symbolic, and visual way. Good branding should be so embedded in who you are at your core so that whether people are looking at your website, hearing you speak, chatting with you over a glass of rouge, or working with you, they know what type of experience they can expect from you. Before you can get to that though – you’re going to need your sandbox. You’re going to have to forcefully inject creative problem solving into your world. Now you try explaining this to someone who has no concept of branding. It’s seriously fucking hard. So you turn to your marketing jargon encyclopedia and begin spouting out buzz words like “social media engagement”, “conversion”, “web traffic”, and “sales”. No doubt these things are all extremely important. But they are not at the core of a brand. YOU are at the core of the brand. YOU are the common factor. Your thinking, your method, and your obstacles. Those other things are – mind you quite amazing – tools to help sell, get people to read your authentic content, and spread your good-hearted message to the world.

Think of your business as that beautiful sand castle you want to build. The things you find in the sandbox are the tools or add-ons for your biz that can help you build it, and make it better. The other kids in there are people who will believe in and work for your vision. So what’s missing in all this? Well kids, the sandbox. Part of what I teach in brand coaching is play. Get back to that core version of yourself. That version of yourself that could build worlds, delegate roles, invent new rules, and solve problems creatively with only sand and discarded, often broken, tools or throwaway toys. That version of yourself that could intuitively spin a tale and have people begging to be a part of the crew, even it is only to scoop and pile dirt.

Branding is not just developing your credibility, reputation, and visual language, it is knowing on an intuitive level who you are, how you do things, and how you solve problems. This is what you want to communicate consistently to your clients or customers. That is how you become a many-pronged market superstar. In a nutshell, be the shit out of yourself and share it with everyone. If you can’t do this – cool. Hire me. I will be that nurse you love/hate who injects play back into your world.

Ps. Warning. This blog is sweary.

2016, Entrepreneur, Mindfulness, personal branding

The Mindful Entrepreneur

Note: This blog piece was written January 11 2016 but has been migrated onto a new site.

Entrepreneurs are often a labeled as aggressive, stubborn types who let nothing and no one stand in the way of their vision. I have no qualms with this type of entrepreneur. They have given us Facebook, intuitive tech and software, and agency to customize our daily experiences from apps that track our monthly cycle (down to our eating and pooping habits) to adjusting to our music tastes to give us only what we desire. But I am finding another type. They have existed for a long time but their space is opening up in a more integrated and interdisciplinary way. These people I am going to call “Mindful Entrepreneurs” and as it happens, my clients so far all fall into this category and it’s exhilarating.

These are some traits I have found these people to possess in various combinations:

  • Holistic in their approach
  • Their mission involves contributing to a social good
  • They desire a “tribe” and often feel lonely or disconnected in traditional friendships
  • Their inspiration can reach the heights of Everest but just as quickly they can get caught up in a web of existential worry about their own worth.
  • They’ve undergone at least one major transformation if not more
  • They have not always known exactly what they wanted to do but they had a pretty good sense of they wanted to feel about what they do
Photo by Kaj Peterson. Licensed under CC at https://creativecommons.org/licenses/by-nc-nd/2.0/
Photo by Kaj Peterson.
Licensed under CC at https://creativecommons.org/licenses/by-nc-nd/2.0/

So why do we need to pay attention to these people? They are going to be the ones who connect the two seemingly disparate paths of our desire for the simplicity of the past and the drunken lust with which we stumble to our complex futures. When I talk about the past I mean our dreamy vision of “simpler” times where language was less important than spirituality and storytellers played the roles of healers and magicians. I also mean our own simpler pasts as children. The time where we felt an inherent connection to the dirt beneath our feet and freedom felt like outside.

So now that we understand these types a little better let’s talk about their typical business challenges and is often what brings them to me:

  • How to monetize (this being the biggest and most difficult challenge)
  • How to balance maintaining professional relationships without comprising their natural desire to connect deeply with people on a truly personal level
  • What to call themselves (job title, position etc.)
  • How to make a sustainable business out of doing but also teaching others how to do
  • How to make a living doing what they love without losing the love by making it about money
  • When to protect their ideas and when to share them with anyone who will listen

An unexpected calling that has revealed itself to me this year has been to understand these challenges and find solutions for them that resonate with the mindful. Second to that, I feel a strong need to curate these ideas and solutions into a larger vision for the world to start seeing how valuable these people will continue to become.

I’m not one for New Year resolutions since my feeling of renewal and the need for freshness only came Jan. 8th after an impromptu night out with my tribe. That aside, I am on a clear path to deep dive into these topics and challenges. Because I believe that we do not need to be afraid of business. We do not need to feel like a cop out. We just have to pay attention to what we are offering in the exchange between us and a client or a customer. Because while money is a necessity of modern life, we are all capable of more meaningful exchanges and one does not erase the need for the other.

2015, Clients, Entrepreneur, RedBrick Rooster

Crazy Little Thing Called Clients

Note: This blog piece was written July 20 2015 but has been migrated onto a new site.

Let’s crack open the elephant egg in the room – clients. You may want to buckle up, because we are going to talk about this via my favourite source of inspiration – online dating.

Why, you ask? Two words: personal branding. Online dating was a moment of confidence and clarity in my life. I knew who I was and what I wanted. So when I was faced with doubt and anxiety at finding clients I turned to that experience for help.

Spoiler alert! Despite my best efforts to avoid being a poster child for anything conventional (convention, yuck!), I am a poster child for online dating. I joined on a Tuesday and on that Friday I went on my first date with the man I would end up marrying 2 years later. And ladies, this is not some Cosmo bull$h*t on how finding a husband is like climbing the corporate ladder. This is instead about a trend we should take note of in terms of how we connect to people online and offline.

Personal Branding

Your typical online dating site works using a three-pronged system; photos, match %, and a descriptive profile. While I could easily draw conclusions about the use of photos and personality-based metrics, for the sake of space I will only focus on the third-prong: the personal description.

Lets start off by filling out a profile on OkCupid and along the way I will show you how in meeting my husband, I learned an incredibly important lesson in branding and client hunting.

Fill in below and find love instantly…

Below I have copied the sections from OkCupid that they ask you to fill in. As an aside, this was no random choice. I am not just a fan of this site for delivering me my husband (express): I am a fan because they really understand what connects people. The questions below may look fairly standard but in them is a goldmine of critical information. You just have to know how to read it and then write it.

* If you are interested in doing this personal branding exercise – scroll to the end of the post and print out the detailed list. I encourage you to try and fill it in before reading the rest of this post and then again at the end of reading this post. Please feel free to share some of your insights in the comments section.*

  1. My self-summary
  2. What am I doing with my life
  3. I’m really good at
  4. The first things people usually notice about me
  5. Favourite books, movies, shows, music, and food
  6. The six things I could never do without
  7. I spend a lot of time thinking about
  8. On a typical Friday night I am
  9. The most private thing I’m willing to admit
  10. I’m looking for
  11. You should message me if

Step 1: Who am I?

Imagine for a minute that you are doing this exercise for the purpose of dating. You may see self-summary and think, “I will list all my relevant experience to prove how valuable I am”. You begin with a list of your schooling, dating experience, relationship skills, and end with an account of all the high-fives you’ve received in your climb to being an excellent partner. We do this when we look for work so why don’t we do this in dating? Because we know that this is not how real connections are made. Entrepreneurship relies on the relationships you build with customers and clients. So why do we forget that when we enter a professional situation?

There is evidence all around us of the things we are good at. That evidence doesn’t just take the forms of certifications, awards, recognitions, and degrees. Open your mind and think about all the things that you do well: all the moments in your day/week where you feel particularly strong. Here are mine:

When I first did this exercise (as in, when I decided to go off on my own) this was my list:

  • Video production
  • Project management
  • Strategic thinking
  • Team work

The list goes on but I think you get the idea.

Now I will show you my list after I decided to open my mind and take away those pesky boundaries that are reinforced in resume writing:

  • Meeting new people
  • Connecting friend groups
  • Hosting parties
  • Public speaking
  • Caring for pets
  • Communicating my boundaries
  • Getting people excited about something new

I look at that last list and see a few themes pop out at me. One of those themes is nurturing. So how does that translate into my work? It is important for me to feel like I contribute to the quality of life of the people (and animals) around me. So maybe instead of presenting myself as a digital media service, I should talk about how I love to: nurture projects, understand each clients needs, and help clients develop a work environment that strengthens the type of work they do.
Boom! I am good at that! It is my authentic self. “Nurturing Toni” is going to attract much better suited clients than “video production Toni”. Why? Because not only is it authentically imbedded in my sense of self, there are way more access points for a conversation about my skills as a nurturer than my skills in video production.

Step 2: What are my tastes?

Ira Glass says it best when he says:

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer.”

Your taste is important because it foreshadows your professional thinking. Even in online dating, this section can be the most revealing if you know how to read it. Some people will list EVERYTHING they like. The “cover my bases” thinking is counter-productive. If you want someone to taste a new wine, you don’t drown them in it, you give them a small glass of something you’ve carefully selected based on their palette. Under ‘what books I like’, you might only put those you read as part of your high school curriculum. This could mean you aren’t a big reader, or perhaps you fear admitting you don’t like to read (or, even worse, that you secretly only like to read trashy crime novels). But imagine going on a date with someone who is super into literature and was attracted to your profile because you like the modern classics. Well by lying you’ve not only become unappealing but also untrustworthy. If you’re not comfortable with your own taste (or you’ve misrepresented it), how is a client expected to trust the choices you’re going to make for them?

Step 3: Are you my taste?

Clarifying your tastes will also help reveal the type of client you want. Filtering out the incompatible types is often a self-reflective exercise in business. It is about understanding your authentic self to attract the right fit. I am in no way suggesting that you are responsible for attracting shifty clients or dates; even the best of us can encounter people who misrepresent themselves. This is certainly not some sideways argument on short skirt means open invitation.

“I’m looking for” and “You should message me if…” exists for good reason. If you can define yourself, you can define your ideal client. If you can define your ideal client, you will have a point of reference to begin your search.

So here’s the deal – there is no way to get clients without doing the modern day door-to-door; talk to everyone you know about what you’re doing; cold call companies you’d like to work with; look for other small companies where you might compliment their services. However, if you have the tools to describe exactly what you do, how you’d like to do, and with who you’d ideally like to do it with you are sure to hit the target more often.

The Exercise

Now look at the questions below, fill those suckers in, and tell me what you discover!

  1. My self-summary – I encourage you to fill this in last. Treat it as the section on your website or Facebook page where you would describe who you are and what you do. You’ll need more info before diving into the belly of the beast. So come back to it!
  2. What am I doing with my life – What you are doing with your life in a combination of what you are currently doing (for real) and what you are working towards.
  3. I’m really good at – Take a look at Step 1: Who am I?
  4. The first things people usually notice about me – These are usually aesthetic. Start thinking about how your personal style reflects your business personality.
  5. Favourite books, movies, shows, music, and food – Taste! Check out this video for more of Ira Glass’ supreme wisdom. Don’t just think about your favourite things – think about your favourite apps, entrepreneurs, inventors, writers etc… and figure out what it is you like about their work so much.

  6. The six things I could never do without – If you are finding that what you need to do relies too heavily on resources you cannot yet acquire, think about shifting your offered services to reflect more accurately what you could immediately do. This will save you a lot of grief and self-doubt.
  7. I spend a lot of time thinking about – Your aspirations, fears, academic obsessions, etc… Knowing what you want and what you are afraid of can put you ahead of the obstacles you are going to face.
  8. On a typical Friday night I am –translate to – how do I imagine a typical/ideal work day?
  9. The most private thing I’m willing to admit – “Willing” being the key word. This doesn’t mean share beyond your comfort zone.
  10. I’m looking for – Take a look at Step 2: Who are you?
  11. You should message me if – Take a look at Step 2: Who are you?

Until next time!

2015, Entrepreneur, RedBrick Rooster

Four Endings & A Beginning

Note: This blog piece was written June 1 2015 but has been migrated onto a new site.
I am my own boss. I am my own boss. I am my own boss. No, I still cannot believe it. Not because I am so in awe of myself. Quite the opposite. December 2014 – I found myself in a bind. Not the good kinky kind either. After submerging myself into the corporate marketing world for almost a year in what appeared to be the perfect job for the perfect future – life threw me yet another, all-too-predictable curve-ball. “You think you like stability, security, a nice clean suit with a nice clean salary? Think again”.
I had it all – a wonderful job with a great team, visions of future leadership, and husband to spoil with my very first adult-sized salary. Then. Boom. A small group of contract workers including myself were told that no contracts would be renewed for 2015. As I’m sure many of you know, especially if you are under 30, job security is a dusty top shelf dream. Most of us don’t even have the luxury to think about things like retirement, pension, mortgage payments. My coping mechanism for this lifestyle of being in and out of jobs, was to worry less about my longevity at a company and to instead focus on the impact I was making while I was there. I wanted to let my various experiences shape my career. But this time was different. I believed this one had taken. So when the door closed on yet another path to job happiness, I was defeated. Anxiety and depression for the last two years left me exhausted. Worst of all – I felt like nothing could recharge my once self-charging batteries.
Essentially, I had spent so much energy investing in what I believed would bring me happiness that I accidentally unlearned how to be happy myself. So I slept. A lot. I let the defeat saturate my whole. Then, one cold and dull day, I went to my church. I should explain that this is not an actual church but it is my spiritual getaway; the place where I seem to flock when I need to understand something. A tattoo shop where I spent one summer working as a receptionist. I was in need of money and the owner, a big-hearted animal-loving lady, to my great surprise and despite my inklessness hired me. So one dreary afternoon I wondered over there to visit one of the artists who is now a dear friend. I told her the news. I had lost my job. Her reaction was unexpected – at best. “Toni this is the best news. Now you can just do your own thing”. Then the choir chimed in. It wasn’t just her. Other people reacted the same way. When I went back to my tattooed spiritual guide and told her about this she gave me one heck of a talking to. She believed wholeheartedly that it was time for me to build something of my own. I felt it. That urge to detach my ambitions from the bureaucracy that seemed to control it for the past 10 years of my life.
So one Saturday afternoon I sat in this chair (my comfy office chair at home) and came up with a business name – RedBrick Rooster Creative. So now, this is what I am building. This time without worrying that it has to be this impenetrable fortress designed to create future happiness and kick out all anxiety and depression.  To be honest, it isn’t much of anything yet. I wake up every morning (never at exactly the same time) and think – today I will build and play. I am less scared about taking things apart and rebuilding them because it’s just for me. My happiness. I have learned that my happiness relies on my personal and professional life being a big blurry grey line. One does not help defeat the evils in the other. They work together. I thought I knew this already. So as you can imagine I was quite shocked when I found out that I did not.
2015, Entrepreneur, RedBrick Rooster, Uncategorized

An Office of One’s Own…and One Own’s Dog

Note: This blog piece was written June 16 2015 but has been migrated onto a new site

Boris (my Great Dane) and I spent most mornings the same way these days. My husband gets up to start his job in carpentry bright and early. Boris and I make lazy attempts at getting rubs and cuddles from him, but soon enough Boris plops onto the warm space where my husband was sleeping and the two of us drift off for another hour.

Once Boris has been for his morning walk and I’ve made my cup of coffee tea (I’m trying) I go back upstairs, where on the other side of the bedroom I have set-up a cozy little workspace. I will usually start building my weekly schedule on Monday mornings. Now don’t get me wrong, Mondays are not my favourite part of the week, but I love this part of it because I do exactly what I did in all my years at a Montessori elementary/middle school.
Let me first tell you a little about my time there.
We used to get all our work for the week assigned on a Monday and then it was up to us how we wished to complete it. During the week we’d have lectures, art classes, music classes, and other once-off activities as well. We were many grades in one class so we all had the benefit of listening to the same “lectures” – we just had different projects to complete at the end of it.  We were even allowed to try an older grades project if we wanted a challenge. But before I gush my way to a novel-sized memoir of my Montessori days, let’s get back to scheduling.
As boring as it sounds (it’s not!), this entire post is will probably end up being about scheduling.

“I am my own boss” means I make my own week.  On Mondays I sit with about 15 little sticky notes on my fingers and rearrange them on the side of my bookcase under titles that indicate the day of the week. Stickies include: research and development for workshops; video editing; bookkeeping; current clients; new clients; and my favourite – blogging. Now, as good as Montessori was at teaching me how to schedule, I found these lessons quickly evaporating in a conventional work environment. When I started my own business I found myself wanting to adhere to those conventional rules and frankly it was a completely demotivating exercise.  For a while I didn’t understand that I was doing this. I actually thought I was living by my own rules. Then I stumbled upon Braid Creative.

A creativity consulting and design company, they wield strong weapons against falling into traps of being anything except yourself. So naturally when I saw that they offered an e-course in “Personal Branding” I jumped – hard. One of the exercises I completed was to map out all the traditional rules or norms associated with being a professional. I thought back to my jobs in corporate marketing and started to uncover the expectations – what they refer to as “the optics” – of what a professional is. These were things like: work hours; when to take lunch; how to dress; how not to dress; what language to use; when to take personal leave; what an appropriate stress level. Ironically, if your answer to elevator small talk didn’t at least reference being stressed or “over-capacity”, the general assumption was that you weren’t serious enough about your job. It took writing out these “rules” to realize just how this had impacted my perception of a ‘professional’.
As I was taking stock of my workweek, I started rewriting these rules. In doing so, my definition of a professional began to shift.

I love Fridays. I’m energized and stimulated from the week and full of restless energy. I love the energy of the 9-5ers downtown as they ramp up for the weekend by taking a slightly longer lunch to grab a beer with a pal, or walk in the denims they only get to wear on Fridays. It feels like everyone is giggling at the same joke on the inside. So a little while ago I decided – no work on Fridays. By Sunday I’ve usually had my fill of domestic chores and family BBQs so I like jumping into some of the more free-flowing creative work on a Sunday afternoon. This means that when I wake up on Mondays I’ve already started, though I still hate Mondays.
But now, I love Sundays.
They are not that bitter reminder of a Monday.
They are their own special day where work blends with BBQ and white wine. Fridays are my very own day. Most of the time I’m out and about in one of my favourite Ottawa hoods – Hintonburg. When I’m there you’re likely to find me perusing the sales items at St. Vincent De Paul, then going next door to Flock to longingly stare at each and every beautiful creation in there. Then I walk to The Hintonburg Public House where I treat myself to a glass of wine and something to eat. Dessert is ALWAYS Suzy Q donuts and I ALWAYS buy half a dozen. They make a lovely snack later when husband and I are watching Netflix.

Now before you think  – well of course YOU can do that, YOU work from home. Let me just say that you are completely right. I chose to build my life in a way where my personal life and work life, my personal self and work self all blend together. In order to help people tell stories, I have to have stories of my own. In order to help local businesses brand and create unique content, I have to understand the Ottawa appeal. It is my job to love my work as much as it is to do my work. And – if I have to be honest – I think we all need to change our thinking to be a little more in line with that. You will be better at your job if you love it – even if what you love about it is that it gives you time or money for something great in your personal life. Check yourself before you wreck yourself. Work to live. Don’t live to work.

Any other “dad style” advice-sayings you can all throw at me?

I’m lovin’ it. So should you.